>> reporter: them in the election on medicare and social security . the republican point of view, they've got to hope that the anti-incumbent message sent to sarkozy will be repeated in november.
>>> et's talk about this country, exactly six months until our election day . this weekend, president obama officially kicked off his campaign, with rallies in a pair of swing states . though a lot of folks are quick to point out what sure has looked like campaigning from the president for months now. nbc's mike viqueira at the white house for us now.
>> reporter: after headlining 130 fund-raisers in a series of official events that critics say were a little more than political recalliallies in disguise. this weekend there was no mistaking the real thing.
>> it is my privilege to introduce my husband, and our president, president barack obama .
>> reporter: the first lady michelle obama firing up the crowd. the president launched his re-election bid with a frontal attack on mitt romney .
>> the challenge we've faced for over a decade is that harder work has not led to higher incomes. bigger profits haven't led to better jobs. governor romney doesn't seem to get that.
>> reporter: two rallies in two crucial swing states . the goal was clear.
>> he wants this election to be a choice, not a referendum on the economy. but just as important, it was about kick-starting what's going to be a massive turnout operation in two of the most crucial battleground states .
>> reporter: romney himself was out of view, but today allies hit back.
>> is there any hope with the failure of leadership of this president on the economic issues than it will be any better. i think people will come to the conclusion, no.
>> reporter: with both sides focused on the economy, today a misstep by mr. obama's number two, on a social issue. while president obama opposes gay marriage , joe biden went further.
>> i am absolutely comfortable with the fact that men marrying men, women marrying women, and heterosexual are entitled to the same exact rights, all the civil rights , all the civil liberties .
>> reporter: biden was not announcing a new policy, and that his views on gay marriage are also evolving. biden was asked to look beyond 2016 and whether he and hillary clinton will run for the white house .
>> i think we may run as a team. i'm only joking obviously.
>> reporter: as if to underscore the importance of ohio in this race, mitt romney is back out on the trail. he has a town hall meeting in cleveland. with europe causing uncertainty around the world, you can bet the economy is going to be once again the focus of this race front and center.
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